©2019 Niki Gomez

HOW CAN I HELP?

Digital Marketing Consultant

I'm an independent consultant who is part of a network of content creators and technical experts.

Launch innovative products globally. 

Get in touch to book a meeting to discuss:

MARKETING STRATEGY

BRANDING
CONTENT CREATION

WEBSITE DEVELOPMENT

DIGITAL & SOCIAL MEDIA MARKETING

 
 

EMPLOYMENT

HEAD OF DIGITAL MARKETING- MAS INNOVATION

2016 - 2019

Set up the inaugural Marketing team for an Innovation Technology Lab, doing consumer insights, testing concepts and launching start-ups into the US and UK markets. Also trained internal teams in Marketing. Part of the Innovation Leadership Team in this 90,000 people company.

Google Heating.png

CHIEF MARKETING OFFICER- SCOOTSY

2015 - 2016

Launched a new start-up into the Indian market. Headed all Marketing across digital and social media, influencer, PR, OOH, events and partnerships.

Scootsy.png

HEAD OF STRATEGY & INSIGHTS

- THE RETAIL PRACTICE

2011 - 2015

Key member of this UK boutique marketing agency specializing in retail clients. Clients included: Hunkemoller lingerie, Beales department stores, Douwe Egberts coffee, Antler luggage, Il Cudega and Fount London restaurants and Santani wellness resorts.

Screen Shot 2020-01-17 at 5.13.33 PM.png

DIGITAL DESIGN CONSULTANT- GODREJ

2009 - 2011

Member of the Corporate Strategic Marketing team which managed the Godrej Master Brand. 

Screen Shot 2020-01-17 at 5.15.45 PM.png

BRANDS 

Some of the key brands I've either created from scratch or grown.

COLOMBO INNOVATION TOWER

Helped launch this 20-storey building supporting all things creative, tech and innovation.

Launched the CIT brand - including creating the brand story, written and visual guidelines and all website content. Set up and managed their social media presence across Facebook, Instagram and Linked In.

TWINERY

Launched MAS Innovation as an global B2B brand called Twinery

The brand is a technology laboratory developing innovations in smart fabrics and clothing - across wellness and fashion. I worked on creating the brand from scratch including naming, logo, brand guidelines, social and digital marketing strategy, website, PR and trade events. 

BECOME

Developed and launched a new underwear brand for UK women over 50.

Become is a positive brand for the Menopause, empowering women in the next stage of their lives. Part of the team that took this from the technology concept to e-commerce launch and roll-out in the UK market.

SCOOTSY

Launched a new delivery mobile app in Mumbai across PR, digital and in-app.

The brand targeted at upper income Mumbaikers who value quality and speed. The challenge was to change consumer behaviour by getting them to order food and goods through a mobile app.

Launch date: 2015

SANTANI WELLNESS

Launched this award-winning boutique hotel to global audiences.

Created the Santani brand from concept and naming through to logo design, wrote the social media strategy and created all content for the website.

I WAS A SARI

A sustainable and social fashion brand based in India selling to Western markets through e-commerce and brick and mortar distribution.

Marketing advisor and Board member to this upcoming label on branding, website and market positioning. Recently the brand won the Green Carpet Awards in Milan.

FITNESS FIRST

This global gym chain was looking to attract new members and extend their current member relationships.

Worked on strategy to increase customer value, widening their personal training model and adding new services outside the physical clubs.

HUNKEMOLLER

Major European lingerie company headquartered in the Netherlands. 

Worked on employer branding and mobile app development.

RUNWAY KIT

An online software that gives designers the tools to design and manufacture their own samples and collections remotely.

Worked closely with development team to conceptualise and develop the online presence. Recruited UI/UX designer and team to develop brand, software design, social media marketing and partners,

SPRYNG

A wearable muscle recovery tool

Worked on early online concept testing with quant and qual groups. Appointed a US marketing agency, worked on naming and brand positioning.

LEVEZA

Travel Light. Underwear for digital nomads.

Part of the team that took this from market research and testing to pilot launch in Australia and the USA. Appointed a US agency and worked closely with them on the brand creation and positioning, website, video and social media including influencer strategy.

FIREFLY

An illumination technology for apparel

We launched Firefly at the Consumer Electronics Show (CES) in Vegas in 2016. I worked on the event design and production website, video and PR.

 

ACADEMIC BACKGROUND

MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), USA 

2008- 2009

Masters of Business Administration (MBA)​ scholar

UNIVERSITY OF WESTMINSTER, UK

1999 - 2000

MSc Interactive Multimedia

UNIVERSITY OF SUSSEX, UK

&

UNIVERSITE DE GRENOBLE, FRANCE

1992 - 1996

BA (Hons) Economics and French

 

TESTIMONIALS

PEOPLE I'VE WORKED WITH

Vickum Nawagamuwage

Santani

 Sri Lanka

Ashutosh Tiwari

Godrej

India

Sean Murray

The Retail Practice

UK

"Niki came up with the brand name for Santani, the positioning and launch website for us, as well as the online launch plan. She set the scene for us to win wellness awards around the globe."

"Niki worked as a consultant on launching GoJiyo- India's first virtual world. She was a key part of the Strategic Marketing team and worked from consumer insights through to concept and design, branding and social media and TV launch campaigns. It was a lot of fun!"

"Niki is a strategic yet hands-on, insight driven, digital native. With an eye for detail and a personable approach, Niki has helped us deliver successful projects for our clients. Niki's USP is a great combination of tech and marketing expertise - these together with open, direct and positive ways of working make Niki a great hire - whether for projects or a longer term role."

 

CONTACT ME

nikigomez - at- gmail dot com