WHAT I DO
Branding & Digital Marketing.
For wellness & fashion.
I've got 18 years experience in Europe, the US and Asia.
THE VALUE OF WORKING WITH ME
Professional Marketing Consultant
I'll work with you to launch innovative products globally.
I'm an independent consultant who is part of a network of content creators and technical experts.
Get in touch to book a meeting for
DIGITAL & SOCIAL MEDIA MARKETING
HEAD OF DIGITAL MARKETING- MAS INNOVATION
2016 - 2019
Set up the inaugural Marketing team for an Innovation Technology Lab, doing consumer insights, testing concepts and launching start-ups into the US and UK markets. Also trained internal teams in Marketing. Part of the Innovation Leadership Team in this 90,000 people company.
HEAD OF STRATEGY & INSIGHTS- THE RETAIL PRACTICE
2011 - 2015
Key member of this UK boutique marketing agency specializing in retail clients. Clients included: Hunkemoller lingerie, Beales department stores, Douwe Egberts coffee, Antler luggage, Il Cudega and Fount London restaurants and Santani wellness resorts.
BRANDS I'VE WORKED ON
Some of the key brands I've either created or worked on.
COLOMBO INNOVATION TOWER
Helped launch this 20-storey building supporting all things creative, tech and innovation.
Launched the CIT brand - including creating the brand story, written and visual guidelines and all website content. Set up and managed their social media presence across Facebook, Instagram and Linked In.
Launched MAS Innovation as an global B2B brand called Twinery
The brand is a technology laboratory developing innovations in smart fabrics and clothing - across wellness and fashion. I worked on creating the brand from scratch including naming, logo, brand guidelines, social and digital marketing strategy, website, PR and trade events.
Developed and launched a new underwear brand for UK women over 50.
Become is a positive brand for the Menopause, empowering women in the next stage of their lives. Part of the team that took this from the technology concept to e-commerce launch and roll-out in the UK market.
Launched a new delivery mobile app in Mumbai across PR, digital and in-app.
The brand targeted at upper income Mumbaikers who value quality and speed. The challenge was to change consumer behaviour by getting them to order food and goods through a mobile app.
Launch date: 2015
Launched this award-winning boutique hotel to global audiences.
Created the Santani brand from concept and naming through to logo design, wrote the social media strategy and created all content for the website.
I WAS A SARI
A sustainable and social fashion brand based in India selling to Western markets through e-commerce and brick and mortar distribution.
Marketing advisor and Board member to this upcoming label on branding, website and market positioning. Recently the brand won the Green Carpet Awards in Milan.
This global gym chain was looking to attract new members and extend their current member relationships.
Worked on strategy to increase customer value, widening their personal training model and adding new services outside the physical clubs.
An online software that gives designers the tools to design and manufacture their own samples and collections remotely.
Worked closely with development team to conceptualise and develop the online presence. Recruited UI/UX designer and team to develop brand, software design, social media marketing and partners,
Travel Light. Underwear for digital nomads.
Part of the team that took this from market research and testing to pilot launch in Australia and the USA. Appointed a US agency and worked closely with them on the brand creation and positioning, website, video and social media including influencer strategy.
MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), USA
Masters of Business Administration (MBA) scholar
UNIVERSITY OF WESTMINSTER, UK
1999 - 2000
MSc Interactive Multimedia
UNIVERSITY OF SUSSEX, UK
UNIVERSITE DE GRENOBLE, FRANCE
1992 - 1996
BA (Hons) Economics and French
PEOPLE I'VE WORKED WITH
The Retail Practice
"Niki came up with the brand name for Santani, the positioning and launch website for us, as well as the online launch plan. She set the scene for us to win wellness awards around the globe."
"Niki worked as a consultant on launching GoJiyo- India's first virtual world. She was a key part of the Strategic Marketing team and worked from consumer insights through to concept and design, branding and social media and TV launch campaigns. It was a lot of fun!"
"Niki headed up consumer insights for us in the UK and Amsterdam. For Douwe Egberts coffee she led global focus groups to inform her writing of their digital strategy. She also held qualitative consumer groups for a London-based mobile start up. Niki then worked regularly on Hunkemoller lingerie's employer relations and Beales department stores' social media."