Digital Media Strategy Consultant



Niki Gomez is an experienced digital media strategist, with 15 years  expertise in writing digital strategy, implementing social media marketing, web design and development, SEO best practices, and content creation and promotion.

She has been lucky enough to study with some of the best minds at MIT  Sloan and MIT Media Lab and Harvard. She’s worked for several great non- profits, start-ups and corporates on both the agency and client sides.
She has lived and worked in 7 countries, gaining incomparable  international experience across Europe, the US and Asia.

Current Position

Niki is Head of Strategy and Insights for The Retail Practice, a UK-based marketing agency, advising senior management of global brand clients.

Some key points

–  In India in 2010 she set up the first online 3D social network/game for a large conglomerate, Godrej. Here she managed various agencies including JWT, Customer Centria and Digitas LBi.

– She also manages a web server and designs and maintains sites such as and

– She is good at dealing with clients and in business development as she genuinely likes to help people by finding solutions to their problems.

– She can work between creative teams, developers and CFOs effortlessly.



Sweating the data. Not speaking until she’s seen numbers and done the analysis. Marketing should not be based on intuition.

Belief in improving things. “Because we’ve always done it that way” is not in her phrasebook.


Fitness First gyms, IBM, Samsung, Hunkemoller lingerie, Douwe Egberts coffee,  Beales Department stores, Antler luggage, the London Organising Committee for the Olympic Games (LOCOG), Arts Council of England, Tate Gallery, Aga Khan Foundation, Godrej FMCG, iEnglish e-publishing, Royal London Society for Blind People, The International Confederation of Authors and Composers Societies (CISAC), Laboral Art Centre (Spain) and World Wildlife Fund.



Reach out if you want to talk technology, digital media, art, music, or anything else:

nikigomez – at-

Call: +44 (0)7971 497420 (UK)

+94 (0)77 3367255 (Sri Lanka)