Digital Media


Niki Gomez



Niki has 17 years expertise in across digital media.

Core skills and competencies include the following:


·     Digital & brand strategy ·     Consumer insights ·     SEO strategy
·     Content creation ·     Social media marketing ·     Web design & development

Niki has been lucky enough to study with some of the best minds at MIT Sloan, MIT Media Lab and Harvard. She’s worked for several great non- profits, start-ups and corporates on both the agency and client sides.

She has lived and worked in 7 countries, gaining incomparable international experience across Europe, the US and Asia.


Key points

  • In India in 2010 she set up the first online 3D social network/game for a large conglomerate, Godrej. This was one of the first Indian internet properties.
  • She delivers on business development and client relations as she genuinely likes to help people by finding solutions to their problems.
  • She can work fluidly between creative and tech teams as well as CFOs.
  • She co-founded a London-based tech community called Cybersalon. She designs and maintains sites on her web server such as and


Current Position

Niki is Head of Strategy and Insights for The Retail Practice, a UK-based marketing agency, advising senior management of global brand clients.


IBM, Samsung,Fitness First clubs, Hunkemoller lingerie, Douwe Egberts coffee,  Beales Department stores, Antler luggage, the London Organising Committee for the Olympic Games (LOCOG), the Arts Council of England, Tate Gallery, Aga Khan Foundation, iEnglish e-publishing, Royal London Society for Blind People, The International Confederation of Authors and Composers Societies (CISAC), Laboral Art Centre (Spain) and World Wildlife Fund (USA).

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2009- 2011: Godrej Industries – Strategic Marketing at large Indian conglomerate.

2004 – 2008: Rich Mix – Creative Director at a start-up incubator and cultural centre in London.

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MBA in Tech Innovation and Entrepreneurship – MIT, Boston, USA.

MSc Interactive Multimedia (School of Computer Science)- University of Westminster, London, UK.

BA Economics and French- University of Sussex, UK.



Sweating the data

Marketing should not be based on intuition. Not speaking until she’s seen numbers and done the analysis.

Belief in improving things.

“Because we’ve always done it that way” is not in her phrasebook.





Reach out if you want to talk technology, digital media, art, music, or anything else:

nikigomez – at-


+44 (0)7971 497420 (UK)

+ 91 7045 435 942 (India)

+94 (0)77 3367255 (Sri Lanka)