Strategy Consultant (Digital)Navigation
We analysed the unexpected results of how the SOPA and ACTA legislation got beaten. Where does politics happen now? We look at the new public sphere, who are these new online influencers and how exactly do viral messages spread and why….Read More
I moved from the US to India to work on marketing strategy and rebranding for a large India conglomerate, Godrej. The aim was to attract younger audiences through creating a brand new social network- and we got over 1 million users!Read More
I led the digital marketing strategy and implementation for voice technology software development for blind users of the Web. We branded the wider concept ‘Everybody Technology’ and engaged Professor Stephen Hawking as brand ambassador!Read More
I joined Rich Mix as Creative Director in 2004 to build a new £40m cultural centre for London- very much in ‘start-up’ mode, a mix of private and public sector funding. A New Labour political project, aiming at developing a previously run down, high immigrant part of London which had just become uber-trendy.Read More
My Client is a Tokyo-based E-publisher who wants to expand into the UK market. I am producing a report on the market opportunity in the UK and providing him with contacts and sales leads. I am looking to meet publishers and others to understand what they need to develop their...Read More
We provided a full research and assessment of how the new cultural building could be used – including the type of artistic and educational content that could work for each of spaces. We worked closely with Colliers International consultants on re-evaluating and informing their business plan figures for the new centre based on our analysis. We have a strong background in running and programming art centres in the UK.Read More
Traditional retail is disappearing from the high street quicker than you can say ‘Moore’s Law’. This report is part of ‘The Future of Retail White Paper’ for the House of Commons in Sept 2013. It builds on the Portas’ Review. It is an aid for town planners and retailers in particular.Read More
Eva Pascoe, Co-founder EasyNet Global and Cyberia.
Marketing Strategy Consultant
Niki has lived and worked in seven countries- across Europe, the US and Asia. She has worked in digital media for 15 years, first as an employee in creative organisations and then as a Marketing Strategy consultant for private and public sector clients.
She is a Senior Consultant for Delta - Brand valuation and quantitative analysis for rebranding.
Her expertise is in branding and marketing, strategy audience development and digital media and innovation.
Consultancy clients have included IBM, Samsung, the London Organising Committee for the Olympic Games (LOCOG), Arts Council of England, Tate Gallery, Aga Khan Foundation, Godrej (India), Fitness First, iEnglish e-publishing, Royal London Society for Blind People, WWF, The International Confederation of Authors and Composers Societies (CISAC) and Laboral Art Centre (Spain).
By Eva Pascoe and Niki Gomez
Client: Part of ‘Future of Retail White Paper’ for the House of Commons- the Bill Grimsey Review.
Traditional retail is disappearing from the high street quicker than you can say ‘Moore’s Law’.
The shift to e-commerce is most pronounced in the UK, having reached 10% of all purchases in most sectors, with 15% in sportswear and 18% in fashion (BRC, March 2013). Can retail successfully adapt to this trend or should they turn into housing stock as the government is proposing? (The Telegraph, 4 August 2013).
We see a chance to use the increasingly redundant stock of shops and warehouses into a #LessRetail mix on a new, Networked High Street where physical retail is just one of many sales and marketing channels. Local communities can flourish by adapting to technological advances : Libraries become hubs for E-lance working and 3d printing; and retailers network together to offer real-time, personalised deals to customers in response to the ‘showrooming’ trend of browsing in shops but buying online.
Client: Aga Khan Development Network (AKDN) for the Aga Khan Foundation’s new cultural centre, Kings Cross, London.
We provided the AKDN with a full research and assessment of how the new cultural building could be used – to inform the architectural design brief – including the type of artistic and educational content that could work for each of proposed spaces.
We worked closely with Colliers International consultants on re-evaluating and informing their business plan figures for the new centre based on our analysis. Our team has a strong background in running and programming art centres in the UK.